Latest ITE Newsletter - download here

Press Releases

HUGO the Troll firmly states his popularity in Turkey as Turkish television extends the contract with his inventors the Danish television and games developer ITE for another 12 months.

Since his early debut in Turkey in 1993 HUGO the Troll has been a tremendous success. The Turkish children love his entertaining show and witty remarks, not to mention the funny dialogue between HUGO and the host Tolga Gariboglu. The extension of the contract between ITE and Konsensus TV to produce the HUGO TV Show for another 12 months means HUGO can celebrate his 13th year in Turkey . HUGO has thereby been able to maintain his popularity throughout the entire upbringing of a generation of children and is now ready to move on to the next.

Over the years the producer Konsensus TV has brought the HUGO TV show to 4 different stations including Channel 6, Show TV, Cine TV and ATV but the host Tolga Gariboglu holds something of a record having hosted more than 4000 shows alongside HUGO thus making the two a popular and well known duo. “We are excited about the contract extension with Konsensus TV” says Preben Henrichsen, Manager TV-sales & Merchandise at ITE.

“For many years Turkey has been an important market for us and we hope to continue our cooperation with them for years to come”.

HUGOs popularity can by no means be narrowed down to his TV performance. The markets for related products from the HUGO portfolio are generally growing in Turkey . HUGO games on various formats are a great success distributed through Aral and downloads of both java games and wallpapers for mobile phones has also become a big hit with the Turkish children. ITE has concurrently with the extended TV contract signed a publishing deal with Konsensus TV giving way for maze books, cartoons and a magazine all starring the adventurous troll HUGO. A similar deal for merchandising will provide Turkish children with HUGO merchandise ranging from potato chips to play-dough.

For more information on ITE and HUGO the Troll, please contact:

Preben Henrichsen
Manager TV-sales & Merchandise
Interactive Television Entertainment ApS
Phone: +45 70 210 200
Cell Phone: +45 20 69 56 64
phenrichsen@ite.dk
Visit www.ite.dk

About ITE (Interactive Television Entertainment):

ITE (Interactive Television Entertainment ApS) is the largest multi-platform game developer and publisher in Denmark . In 1990 ITE launched the interactive television show “Hugo the TV Troll” in Denmark and subsequently created an explosive international market based on the interactive character-based chat and games concept. With a potential of reaching 350 million viewers worldwide and over 8.5 million games sold to date, ITE is poised to build on its success as a major multi brand for children's entertainment worldwide.

HUGO™ and HUGO the troll™ are trademarks belonging to Interactive Television Entertainment ApS.

Hugo the Troll gains ground in China
Copenhagen, April 2005

HUGO the Troll will soon entertain millions of Chinese children in the province of Hubei . The Danish interactive TV and games developer ITE has just signed an agreement with their Chinese agent CGC to launch HUGO on Hubei Province TV, which has decided to include the HUGO TV show as part of their children's programming block.

The HUGO TV show is particularly appealing to children in the way that it activates the viewers, making them a part of the show. By calling into the show via telephone or mobile phone, children both get the opportunity to talk to HUGO live, as well as steer him through the exciting and challenging adventures he encounters within the many interactive TV games that are a part of the HUGO TV show.

HUGO made his first appearance on Chinese TV in 2004 when the show was launched in the Guandong Province , thus making Hubei the second province to launch the HUGO TV show in China . “The upcoming launch of the Hugo TV show in the Hubei Province is part of an overall strategy to place HUGO on the TV sets in more than 27 provinces and municipalties” says Søren Sørensen , Managing Director of ITE. He continues, “HUGO is unique in the way he communicates with children in their local language and as many Chinese provinces have local languages and traditions we prefer a local HUGO show that can adapt accordingly”.

Hubei Province has a population of nearly 60 million people, and with the capital Wuhan being one of the major cities in China , this territory represents a very important market for ITE, and will help in generating further sales of the many games and merchandise offerings that the HUGO franchise offers.

For more information on ITE and Hugo TV please contact:
Preben Henrichsen
Head of TV Sales
Interactive Television Entertainment ApS
Phone: +45 70 210 200
Cell Phone: +45 20 69 56 64
phe@ite.dk

About ITE (Interactive Television Entertainment):

ITE (Interactive Television Entertainment ApS) is the largest multi-platform game developer and publisher in Denmark . In 1990 ITE launched the interactive television show "Hugo the TV Troll" in Denmark and subsequently created an explosive international market based on this character. The Hugo brand includes TV shows, video games, publishing and merchandise. With over 8.5 million Hugo games on Playstation, Nintendo and PC platforms sold worldwide, and with new markets recently opened in the USA, Latin America and China, ITE is poised to build on its success as a major multi brand for children's entertainment worldwide.

HUGO™ and HUGO the troll™ are trademarks belonging to Interactive Television Entertainment ApS.

STINKY AND STOMPER MAKE THEIR ENTRANCE IN VIETNAM Copenhagen , March 2005 Vietnamese TV station Ho Chi Minh City Television ready to air second format from ITE. Children in Vietnam can now look forward to meeting the two amusing, thrill-seeking and highly competitive characters Stinky and Stomper, in a new TV game-show as part of the children's programming block on Ho Chi Minh City Television. Stinky and Stomper, a girl skunk and a boy beaver, is yet another interactive TV format from the developers of HUGO the Troll, the Danish company ITE. The introduction of a second format happens right as the popular interactive HUGO the Troll TV game-show celebrates its 1 year anniversary of broadcasting in Vietnam . The Stinky and Stomper show is based on the same concept as the HUGO TV show, - allowing the characters to communicate directly with the children through studio dialogue, call-ins and games. However, the Stinky and Stomper show differentiate itself by presenting two-player games in the form of a genuine gender race, as girls and boys compete against each other in the roles of Stinky and Stomper.

The Stinky and Stomper show premiers on May 3 rd 2005 and is scheduled to air two days a week. With the potential of 25 million viewers ITE predicts that the introduction of Stinky and Stomper, along with HUGO, will generate increased sales in video games and merchandise in Vietnam.

For more information on ITE and Stinky and Stomper, please contact:

Preben Henrichsen
Head of TV Sales
Interactive Television Entertainment ApS
Phone: +45 70 210 200
Cell Phone: +45 20 69 56 64
phenrichsen@ite.dk

About ITE (Interactive Television Entertainment)
ITE (Interactive Television Entertainment ApS) is the largest multi-platform game developer and publisher in Denmark with expertise and knowledge of games and educational concepts across a multitude of formats. In 1990 ITE launched the interactive television show "Hugo the TV Troll" in Denmark and subsequently created an explosive international market based on the interactive character-based chat and games concept. The ITE portfolio includes TV shows, games, publishing and merchandise. With over 8.5 million games on PlayStation, Nintendo and PC platforms sold worldwide, and with new markets opening in the USA , Latin America and China in 2005, ITE is poised to build on its success as a major multi brand for children's entertainment worldwide.

HUGO ™ , HUGO the troll ™ and Stinky and Stomper ™ are trademarks belonging to Interactive Television Entertainment ApS.

HUGO RETURNS TO THE SCREEN IN VENEZUELA
Copenhagen , March 2005

Venevision resumes business with ITE to air the Hugo TV show in Venezuela

Children in Venezuela are once again getting the opportunity to tune in to one of their favorite TV entertainers, Hugo the Troll, when the show returns to air in April 2005.

The second largest TV station in Venezuela has recently bought the Hugo TV show from the Danish company ITE. Venevision also aired Hugo in 2002 and now want to continue business with ITE concerning the TV show. The show has the potential of reaching 3.3 million households in Venezuela.

”I'm very exited that Hugo is returning to Venezuela after 2 ½ years” says Niels Jørgen N. Skov Executive V.P. of Sales & Marketing at ITE , “I'm confident that the children will share my enthusiasm in welcoming Hugo back to the Venezuelan TV-sets!”

The interactive TV show is unique in the way it allows Hugo to communicate directly with the children and let them take an active part in the show by calling in and playing the Hugo games live over the telephone. Children all over the world know and love Hugo and this charming little troll is particularly popular in Latin America, where he has already been introduced to TV viewers in Brazil , Chile , and Columbia , and has been broadcasted in Argentina for 9 years running.

Venevision will run the 30 minute Hugo TV show five times a week from Monday to Friday, starting on April 15 th .

For more information on ITE and Hugo TV, please contact:

Preben Henrichsen
Head of TV Sales
Interactive Television Entertainment ApS
Phone: +45 70 210 200
Cell Phone: +45 20 69 56 64
phenrichsen@ite.dk

About ITE (Interactive Television Entertainment)
ITE (Interactive Television Entertainment ApS) is the largest multi-platform game developer and publisher in Denmark with expertise and knowledge of games and educational concepts across a multitude of formats. In 1990 ITE launched the interactive television show "Hugo the TV Troll" in Denmark and subsequently created an explosive international market based on this character. The Hugo brand includes TV shows, games, publishing and merchandise. With over 8.5 million Hugo games on Playstation, Nintendo and PC platforms sold worldwide, and with new markets opening in the USA, Latin America and China in 2005, ITE is poised to build on its success as a major multi brand for children's entertainment worldwide.

HUGO ™ and HUGO the troll ™ are trademarks belonging to Interactive Television Entertainment ApS.

ITE and Kiloo Sign Agreement to Take Blockbuster to Mobile Phones

Copenhagen, Denmark, June 7th, 2004

ITE and Kiloo Sign Agreement to Take Blockbuster to Mobile Phones

Interactive Television Entertainment (ITE), a leading developer of cross platform entertainment, and Kiloo, a leading mobile content development and sales company, announced today to develop the next scheduled PC and PlayStation 2™ Blockbuster from ITE – “CannonCruise™” for the Java™ enabled mobile phones.

The mobile version of “CannonCruise™” will be released world wide simultaneous with the PlayStation 2 and PC launch and all three platforms will be backed up by a massive advertising campaign.

“CannonCruise™” will support various handsets in the American, European and APAC regions that feature J2ME to ensure that a vast majority of Hugo-fans will be able to enjoy the new adventures on their mobile device.

More information on “CannonCruise™” is available from www.CannonCruise.com .

More than 50.000 “Hugo” mobile games downloaded in December 2003 - February 2004

Copenhagen: Interactive Television Entertainment (ITE), a leading Danish digital games developer and publisher, announced today that downloads of its 4 mobile games featuring Hugo exceeded 50.000 during the month of December 2003.

The four games are “Hugo in the Snow”, “Hugo goes Fishing”, “Hugo – Follow the Monkey” and “Hugo – Earthquake”

"Hugo started as an interactive TV Show where viewers could control the character via a touch tone phone. Now everybody can play Hugo games on their mobile phone” said Søren Sørensen, President and CEO of ITE. And continues “ We have gone from zero to 50.000 monthly downloads within 6 months - a new business line is born and growing.”

The games are targeted at the growing number of J2ME handsets in the American, European and Asia Pacific markets that are manufactured by Nokia, Motorola, Sharp, Sony-Ericsson and Samsung.

Hugo games for mobile phones are published by ITE, with adaptation and programming performed by Kiloo, a Danish mobile games developer.

About ITE:

ITE (Interactive Television Entertainment ApS) is the largest multi-platform game developer and publisher in Denmark with expertise and knowledge of games and educational concepts across a multitude of formats. In 1990 ITE launched the interactive television show "Hugo the TV Troll" in Denmark and subsequently created an explosive international market based on this character. With over 6 million Hugo games on Playstation, Nintendo and PC platforms sold worldwide, and with new markets opening in the USA, Latin America and China in 2004, ITE is poised to build on its success as a major brand for children's entertainment worldwide. ITE is owned by the Danish venture company, Olicom A/S.

For more information contact Søren Sørensen – President and CEO – ITE ApS:

E-mail: sos@ite.dk
Ph: + 45 70 210 200
www.ite.dk
www.hugo-net.com
www.bukkazoom.com
www.runamukka.com

Interactive Television Entertainment and Kiloo expands Agreement - September 2003

Interactive Television Entertainment and Kiloo expands Agreement

Interactive Television Entertainment (ITE), a leading developer of cross platform entertainment, and Kiloo, a leading mobile game development company, announced today an amendment to the existing distribution and development agreement which expands the existing product portfolio with four additional high quality J2ME titles.

The upcoming four J2ME games are "Black Diamond Fever", "Hugo the Evil Mirror", "BUKKAZOOM" and "Hugo Saves the Christmas". All games will feature Hugo the Troll as the main character and will follow Hugo on various quests in changing scenarios ranging from the darkest caves to the snowy mountains.

The games are targeted to the growing number of handsets in the American, European and APAC regions that feature J2ME. The four entertainment titles will support handsets from the manufacturers Nokia, Motorola, Sharp and Siemens who have a large number of J2ME enabled handsets available on the market today.

"Hugo the Troll was born as a game character controlled via a touch tone phone. We are pleased to see that success repeated on the mobile phone and look forward to publish four more Hugo mobile games developed by Kiloo" said Søren Sørensen, President and CEO of ITE ApS.

"We are very excited about the expansion of this interesting project. The first four Hugo titles were met with extremely positive reactions from the end-users, operators and resellers so it is only natural to follow up on this huge success and expand our cooperation with ITE" said Jacob Møller, CEO of Kiloo ApS.

About ITE:

ITE (Interactive Television Entertainment ApS) is the largest multi-platform game developer andpublisher in Denmark with expertise and knowledge of games and educational concepts across a multitude of formats. In 1990 ITE launched the interactive television show "Hugo the TV Troll" in Denmark and subsequently created an explosive international market based on this character. ITE is owned by the Danish venture company Olicom A/S.

About Kiloo:

With more than ten years of experience in the field of realtime computer animation, Kiloo is a leading company when it comes to digital presentation and entertainment. In Q1 2002 Kiloo won the Nokia Mobile Challenge in the Entertainment category among over 500 contestants from around the world. Currently Kiloo has developed and distributed more than ten high quality products including a conversion of the world popular and well-known PC-classic "Worms" originally developed by Team 17.

For more information contact Søren Sørensen – President and CEO – ITE ApS:

E-mail: sos@ite.dk
Ph: + 45 70 210 200
www.ite.dk
www.hugo-net.com
www.bukkazoom.com

Interactive Television Entertainment and Kiloo Sign Agreement To Develop Wireless Applications - April 2003

Copenhagen, Denmark, April 9th, 2003. Interactive Television Entertainment (ITE), a leading developer of cross platform entertainment, and Kiloo, a leading mobile gaming company, announced today an agreement to develop and distribute four J2ME entertainment titles based on ITE’s world famous Hugo the Troll brand.

The four games are “Hugo in the Snow”, “Hugo goes Fishing”, “Hugo – Follow the Monkey” and “Hugo – earthquake” known from ITE’s popular website www.hugo-net.com. All the games will feature Hugo the Troll as the main character in various scenarios ranging from the snowy mountains to the warm jungle.

The games are targeted to the growing number of handsets in the American, European and APAC region that feature J2ME. The four entertainment titles will support handsets from the manufacturers Nokia, Motorola, Sharp and Siemens who currently have a large number of J2ME enabled handsets available on the market today.

"Mobile Gaming is an important part of ITE’s strategy for the Hugo brand. Kiloo has the programming skills to bring Hugo to the Java mobile phone market fast” said Søren Sørensen, President and CEO of ITE Aps.

“Bringing the Hugo brand to the mobile devices will take wireless entertainment to the next level of the mobile games industry. We look forward to be working with ITE on this exciting project.” said Jacob Møller, CEO of Kiloo Aps.

About ITE:

ITE (Interactive Television Entertainment ApS) is the largest multi-platform games developer and publisher in Denmark with expertise and knowledge of games and educational concepts across a multitude of formats. In 1990 ITE launched the interactive television show “Hugo the TV Troll” in Denmark and subsequently created an explosive international market based on this character. ITE is owned by the Danish venture company Olicom A/S.

About Kiloo:

With more than ten years of experience in the field of realtime computer animation, Kiloo is a leading company when it comes to digital presentation and entertainment. In Q1 2002 Kiloo won the Nokia Mobile Challenge in the Entertainment category among over 500 contestants from around the world.

For more information contact Søren Sørensen – President and CEO – ITE ApS:

E-mail: sos@ite.dk
Ph: + 45 70 210 200
www.ite.dk
www.hugo-net.com
www.bukkazoom.com

Hugo at play on your mobile phone - November 2002

For the first time ever it is now possible to play a game on your mobile phone with a popular and loveable character.
Now that mobile phones have higher resolution colour displays, the largest games developer in Denmark has taken up the challenge and developed a Hugo game for Sony/Ericsson's latest effort - the T300.

Games are a vital issue when young buyers shop for a new mobile phone. And now for the first time they can play with a real celebrity. It is Hugo from the game "The Evil Mirror" that has been further developed for the mobile display. The game has already been on the market for some months for PC, PlayStation, Game Boy Color and Game Boy Advance and has been extremely popular. The reviews have been excellent and it has reached the top of the game chart (DK). The Game Boy Advance version has now been adjusted for the mobile game.

"I am very pleased with the development in mobile phones these days and find it very promising and exciting. Mobile phones like the Sony/Ericsson T300 introduces a colour screen to the mass market and has the power necessary to act as a real handheld game console. At the same time the price is so low that more people can buy it ", says Christian S. Jensen, Head of Mobile Games, ITE.
The new T300 is the first mobile phone with a built-in game engine. This means that the phone can be used as a game console, and this is why ITE has taken the challenge seriously. He thinks that there now will be a market for quality content for mobile phones - games that can offer the users an experience equal to playing games on other platforms.
" Now it is up to us to take on the challenge and produce content that delivers a good mobile gaming experience," he says.

In the game Scylla the witch has caught Hugo in a magic mirror. She has broken it in three pieces and scattered it throughout the Tricky Troll Forest.
Hugo's three children Rit, Rat and Rut have to collect the pieces of mirror to set Hugo free. If you want to play "The Evil Mirror" on your mobile you buy one world at a time from your supplier. There are three worlds each with 15 levels. You can also start by downloading a free demo that consists of three levels.

Sony Ericsson is very enthusiastic about the Hugo game. They will be presenting it when they together with the Swedish company Mophun, go on a road show to meet all the operators that are customers of the T300. Jens Feilberg, Head of Marketing Sony Ericsson Nordic, says "Sony Ericsson will focus a lot on the Mophun platform next year and we have already made agreements with several large game distributors (such as THQ & Sony Pictures) on developing games for the platform. Hugo is the jewel in the crown in the Nordic region because the game is already popular on PlayStation, PC and Game Boy. It is surprisingly positive how ITE have been able to develop almost the same gaming experience on our T300 as on Game Boy -- it is amazing…we are looking forward to more fantastic games for a "top of its class" game platform" "Where are you going?" Well, it doesn't matter, because if you download Hugo on your T300 Sony Ericsson mobile phone you can play "The Evil Mirror" anywhere you want. For the first time ever a known and beloved character is jumping around on your mobile's colour display!

Hugo bliver mobil skærmtrold - November 2002

For første gang nogensinde kan man nu spille et spil med en kendt og elsket figur på sin mobiltelefon. Nu da mobiltelefonen har fået en bedre skærm - som oven i købet er i farver - har Danmarks største spiludvikler ITE taget konsekvensen og udviklet et Hugo-spil til Sony/Ericssons nye store satsning T300.

Spil på mobilen er allerede en vigtig ting, når ikke mindst de unge skal vælge ny mobil. Og for første gang kan de nu komme til at spille med en virkelig berømthed. Det er Hugo i spillet "The Evil Mirror", som er blevet videreudviklet til mobilskærmen. Spillet har allerede i et par måneder været på markedet til PC, Playstation, Game Boy Color og Game Boy Advance og er blevet voldsomt populært. Det har fået flotte anmeldelser og har ligget øverst på game charts. Nu er udgaven til Game Boy Advance blevet tilpasset mobilskærmen.

" Jeg synes, at det er både spændende og lovende, hvad der sker netop nu med udviklingen inden for mobiltelefoner. Sony/Ericsson har lanceret en mobiltelefon, som har farveskærm og som er stærk nok og hurtig nok til, at den kan fungere som en rigtig håndholdt spillekonsol. Samtidig er prisen kommet ned i et leje, hvor mange flere kan være med", siger afdelingsleder Christian S. Jensen, som er den ansvarlige for mobilspil på ITE.
Derfor mener han, at der nu vil være marked for kvalitetsindhold til mobil-telefonerne. Spil som kan give brugerne en oplevelse på højde med spil på andre rigtige konsoller.
"Så nu er det bare op til os at tage udfordringen op og producere det indhold, der kan give de gode spilleoplevelser", siger han.

Den nye T300 er den første mobil-telefon med en indbygget game engine. Det betyder, at telefonen kan bruges som spillekonsol. Og netop derfor har ITE taget udfordringen alvorligt.

I spillet har heksen Afskylia fanget Hugo i et magisk spejl. Det har hun splintret i tre stykker, som hun har spredt i Troldeboldeskovens fjerneste afkroge. Hugos tre børn Rit, Rat og Rut skal nu samle spejlstumperne, så Hugo kan slippe fri igen. Hvis man vil spille "The Evil Mirror" på sin mobil, køber man én verden af gangen hos sin udbyder. Der er i alt tre verdner med hver 15 baner. Man kan også begynde med at hente en gratis demo, som består af to baner.
Spillet har nogle helt specielle features blandt andet et highscore system, hvor man kan oploade sine scores på internettet, så alle kan konkurrere om den højeste score. Spillet kan gemmes når som helst, og telefonens vibrator aktiveres når man bliver ramt af en modstander.

Sony Ericsson er meget begejstrede for Hugo-spillet. De tager det med rundt, når de sammen med det svenske firma Mophun, som har udviklet game-enginen, tager på et roadshow for at møde alle forhandlere af T300. Jens Feilberg, Head of Marketing Norden, Sony Ericsson udtaler." Sony Ericsson vil satse meget på Mophun platformen næste år og vi har allerede aftale med flere store spildistributører (bla. ifone, THQ &Sony Pictures ) om at udvikle spil til platformen. Hugo er kronen på værket for Norden, eftersom spillet allerede er meget populært på Playstation og Game Boy. Det er overraskende positivt hvordan ITE har formået at udvikle stort set samme spilleoplevelse som på en Game Boy - bare på vores T300 - det er utroligt ....vi glæder os til flere fantastiske spil til en absolut "top of its class" spilplatform " "Hvor skal vi hen du?" Jamen, det er fuldstændig ligegyldigt For hvis du downloader Hugo til din T300 Sony/Ericsson mobiltelefon, kan du spille "The Evil Mirror", hvor som helst du har lyst. For første gang nogensinde hopper en kendt og elsket figur nu rundt på mobilens farveskærm!

Olicom becomes sole owner of Interactive Television Entertainment ApS

Olicom today announced that it has acquired all of SilverRock Holding ApS's shares in Interactive Television Entertainment ApS ("ITE") thus
becoming the sole owner of ITE. Furthermore Olicom has subscribed new shares in ITE by conversion of debt in order to strengthen ITE's
capital base. Hereafter Olicom's investment in ITE totals DKK 22 million (USD 3 million).

Read the full press release [here]

THE EVIL MIRROR
Will the Hugo family be scattered forever?

Following the introduction of the Game Boy Advance handheld, there has been a natural decline of games specifically targeted at the Game Boy Color platform. According to industry sources, this decline has generated an increased amount of interest in Game Boy Color titles, and ITE has high expectations to the launch of Hugo, The Evil Mirror, targeted at Game Boy Color. Having just barely survived his previous quest in Black Diamond Fever, the always-charming Hugo the Troll is back in yet another exciting adventure! And this time it becomes really tricky!

Heavy wind is blowing in the Tricky Troll forest and rain is poring down. Hugolina has gone into the woods looking for berries, while Hugo is busy baking a cake together with TrolleRit, TrolleRat and TrolleRut, who are waiting for Hugolina to return with the berries for the topping. Somewhere else in the Tricky Troll forest the evil witch Scylla and her loyal companion Don Croco is trying to figure out a way to capture Hugolina and ruin the Hugo family. By accident Don Croco trips and drops a tray containing some glasses. As he trips, the glasses on the tray break apart scattering pieces all over the floor. Scylla looks at the broken glass and smiles "I have come up with an evil plan to get Hugo out of the way once and for all!" A little later that day a knock on the door surprises the Hugo family. But before Hugo realizes what is happening, Scylla has entered the hut and smashed a mirror on Hugo's head! But the mirror does not break; Hugo has been caught into the mirror by an evil spell! Scylla crushes the mirror using the heel of her shoe, and scatters the three mirror pieces throughout the Tricky Troll forest! Hugo has been captured and the only chance of saving him is to find all the scattered pieces before it is too late!

Hugo, The Evil Mirror is an action adventure game exploiting the Game Boy Color to its limits! In The Evil Mirror, you play the part of TrolleRit, TrolleRat and TrolleRut on a quest to save Hugo. The game features an impressive 60 levels divided into three worlds, and nasty enemies guard each world! With its three levels of difficulty, The Evil Mirror provides endless hours of platform-fun! Use the freeze-gun to stun the baddies into ice cubes and push them over the edges to defeat the monsters inside. And be very careful with those monsters, some of them actually have shields to protect themselves, and needs to be frozen from behind! You can also combine ice cubes with frozen monsters to reveal even bigger and nastier monsters with better power-ups! Along the adventure you can enhance your speed by finding "running shoes", and finding a "snow flake" upgrades the freeze-gun to perform even better! On later levels there are baddie-spawners that needs to be taken out before dealing with the monsters, but luckily you can pick-up a "bomb" that destroys them instantly. Finding a "star" reveals a level-code enabling you to restart the game from the position where you found it! The Evil Mirror introduces an extra stress factor - time. Complete the level before time runs out or the baddies get really angry and aggressive. Luckily you can pick up an "hourglass" to extend the time available. There is tons of fun and adventure in The Evil Mirror, the question is, are you brave enough to take upon you this daring quest?

Hugo, The Evil Mirror
Platform : Game Boy Color - also compatible with Game Boy Advance
Release date: May 2nd
Developer : ITE Media
Publisher : ITE Media

Click here for screenshots and game preview from this upcomming release.

DECEMBER 2001, English On 1 December Niels Jørgen N. Skov (43) was appointed Executive Vice president Sales and Marketing at Interactive Television Entertainment. Niels was previously employed as Sales Director of TV 3 A/S, Managing Director of AIRTIME A/S, and Nordic Director of Media Audits Nordic.

Interactive Television Entertainment ApS In 1990 the interactive TV show "Hugo the TV troll" appeared for the very first time on Danish television. Since then, ITE ApS has continued to be the pioneer in interactive television entertainment. In 1998, ITE founded the company ITE Media ApS, which develops games based on well-known characters from ITE's interactive TV shows. Today more than 4 million games have been sold for PC, PlayStation, Nintendo Game boy, Set Top Boxes based on the Open TV standard and Internet portals. The Danish venture capital firm Olicom A/S owns ITE jointly with the company's founder, Ivan Solvason For more information please visit www.ite.dk.

RIBBET! RIBBET! RIBBET!

OCTOBER 2001

HUGO – DID YOU SWALLOW A FROG?

Interactive Television Entertainment ApS (ITE) has just announced the release of Hugo – Frog
Fighter, exclusively targeted at PlayStation (PSOne). If you think frogs are boring creatures
then you have never been more wrong! They might be slimy, wet and sound a bit awkward,
but in Hugo - Frog Fighter, they have never been more fun!

Hugo is hanging out with his friends the Kiku’s. They are sitting around a fireplace enjoying the
evening - laughing, sharing wonderful moments and roasting sausages together! Life has
never been more peaceful and beautiful … but then … all of a sudden the frogs nearby the
swamp are making a racket, spoiling the happiness! Silence follows … something has
happened! Oh no … its trouble! Two of Don Croco soldiers sail away with all the frogs in a big
net! The frogs have been captured and no doubt the soldiers will turn the poor frogs into a
banquet unless … unless … Hugo rescues them!!!

Hugo – Frog Fighter is an action-puzzle game which brings memories back to the original
Frogger game developed by Konami and published by Parker Brother in 1981. Frog Fighter is
stunning in its simplicity but also frighteningly addictive. Your task is to help Hugo rescue the
captured frogs from Jungle Island. And don’t for a second think that this is an easy task! The
original Frogger is a walk in the park compared to Frog Fighter, where the gameplay consists
of navigating through 19 challenging levels, grabbing the keys, saving the frogs by opening the
cages and escaping through the exit! It sounds simple but in reality it has never been more
challenging and more fun to save frogs; Don’t fall into the water, don’t touch the baddies and
don’t make one mistake or Hugo is history!

Ribbet! Ribbet! Are you frog – oops - Troll enough to save the poor frogs from being turned
into a barbeque? Are you daring enough to help Hugo on his adventure by navigating through
the Swamp, Jungle, Crystal Grotto and Factory ultimately facing the evil Don Croco himself?
You must be –

Hugo needs your help!

Hugo – Frog Fighter is targeted at the younger audience aged 6 years and older, but the game
is challenging enough to keep even the most hardened gamer occupied for a long time! So
stop wasting your time – help Hugo save those helpless poor froggies!

For further information, artwork, other deliverables and sample products, please contact ITE

EDITORS NOTE: The Frog Fighter introduction sequence is a nominee for the GAME INTRO
Award during the 3D-festival, taking place in Øksnhallen, Copenhagen during October 23rd-
26th. Please visit www.3dfestival.com for further information.

Hugo – Frog Fighter
Platform : PlayStation PSOne (PS2 compatible)
Developer : ITE
Publisher : ITE
Distributor : Electronic Arts
Release date : November 5th

About ITE:
ITE ApS was founded in 1988, and in 1990 the interactive TV show "Hugo the TV Troll" appeared for the
first time in Danish television. Since then, the company has been the pioneer of interactive television
entertainment. In1998, ITE founded the company ITE Media ApS, which develops games based on the
known characters from ITE's interactive TV shows. Today more than 5 million games have been sold on
PC, Playstation, Nintendo Gameboy, Set Top Boxes based on the Open TV standard and Internet portals.
ITE is owned by the Danish venture capital firm Olicom A/S and the company's founder Ivan Solvason.
For more information about ITE, please visit www.ite.dk.

Hugo goes Venezuelan

Copenhagen, 20th September 2001:

From September this year, children in Venezuela will be switching on to watch Hugo on the national TV channel, Venevision Canal 4, where Hugo will appear with his popular mix of animated entertainment and viewer gameplay.

Venevision Canal 4 is by far the largest and most viewed TV channel in Venezuela, covering the entire country. Venevision will be broadcasting Hugo at least twice a week, initially for a period of six months.

In addition to the TV game-show, Venezuelan viewers will be free to continue playing the Hugo online games on Venevision's website - 24 hours a day, 365 days a year. And viewers hoping to participate in the live TV games will be able to post their contact information on this site.

Hugo is already a very strong children's entertainment brand in South America. This charming and well-travelled TV troll is currently also starring in Argentina (Magic Kids) and on Colombia's Canal Capital, and Hugo has previously enjoyed great success in both Chile and Brazil.

Venezuela has a population of 23 million people and 3.4 million households have a TV - all of these receive Venevision Canal 4.

For further information please contact
Søren Sørensen
General Manager - sos@ite.dk

About ITE ApS
ITE ApS was founded in 1988 and in 1990 the interactive TV show "Hugo the TV Troll" appeared for the first time in Danish television. Since then, the company has been the pioneer of interactive television entertainment. In1998, ITE founded the company ITE Media ApS, which develops games based on the known characters from ITE's interactive TV shows. Today more than 4 million games have been sold on PC, Playstation, Nintendo Gameboy, Set Top Boxes based on the Open TV standard and Internet portals. ITE is owned by the Danish venture capital firm Olicom A/S and the company's founder Ivan Solvason. For more information about ITE, please visit www.ite.dk.

ITE Media proudly presents the new game
Hugo - Black Diamond Fever

Denmark's game specialist is set to feature its most elaborate game to date-launched September 12 2001 on three different platforms.

Copenhagen, September 12:

Following the international success of Hugo, Hugo 2 and The Quest for the Sunstones for PlayStation, the always charming and energetic troll, Hugo, is at it again with the dramatic new action-game Hugo - Black Diamond Fever - a multi platform release for Play Station, PC CD-ROM and Game Boy Color.

Scylla the witch is back again, and this time she has in her possession the formula for supreme evil. She needs the rare black diamonds for her formula - and they are only to be found on Jungle Island where the Kikus live. With Don Kroko´s help she captures all the wretched Kikus and forces them to toil in the mines, day and night. Can Hugo help the Kikus and stop Scylla before it is too late. You have to try this new game packed with cool game play, great graphics, action and adventure.

The Danish Publisher ITE will support The Black Diamond Fever release by an interactive live TV format and an internet version of the game.

"The Black Diamond Fever multiplatform release demonstrates the Game development power house at ITE Media delivering Full 3D game and animation and the first Danish published and developed Gameboy Color title" said Søren Sørensen, General Manager and continued "We are proud to present these games to Hugo's many fans around the world. I'm sure Hugo will get many new friends to help him rescue his family"

For further information please contact
Søren Sørensen
General Manager - sos@ite.dk

About ITE ApS
ITE ApS was founded in 1988 and in 1990 the interactive TV show "Hugo the TV Troll" appeared for the first time in Danish television. Since then, the company has been the pioneer of interactive television entertainment. In1998, ITE founded the company ITE Media ApS, which develops games based on the known characters from ITE's interactive TV shows. Today more than 4 million games have been sold on PC, Playstation, Nintendo Gameboy, Set Top Boxes based on the Open TV standard and Internet portals. ITE is owned by the Danish venture capital firm Olicom A/S and the company's founder Ivan Solvason. For more information about ITE, please visit www.ite.dk.